Aspire is the flagship e-cigarette brand under Shenzhen Aspire Technology Co., Ltd., officially launched in 2013 by Liu Tuanfang—widely acclaimed as the "Father of the Nautilus." The company’s predecessor was established in 2010. Aspire spearheaded the global revolution in atomizer coil technology, pioneering the BDC (Bottom Dual Coil) atomizer and adjustable airflow technology. Its iconic Nautilus tank became an industry classic, with cumulative sales exceeding 100 million units. During the high-vapor era, Aspire stood alongside SMOK and Joyetech as one of the "Global Big Three," commanding a market share of up to 25%.