**VELO** is a globally recognized nicotine pouch brand originating in Sweden and owned by British American Tobacco (BAT). Launched in 2018, VELO specializes in tobacco-free oral nicotine products designed for adult consumers. Its product portfolio includes a variety of flavored nicotine pouches, available in different formats and nicotine strengths across international markets. The brand evolved from BAT's earlier LYFT product line and has established a strong presence in the global modern oral nicotine category.