Beach Club is an American e-liquid brand developed under the Propaganda E-Liquid brand portfolio. The brand focuses on fruit-inspired and tropical flavor profiles, offering a range of e-liquids designed around refreshing, straightforward, and enjoyable flavor combinations. Its product portfolio includes traditional freebase e-liquids and nicotine salt formulations, catering to different vaping hardware formats. The main product lines include Beach Club Vapors, available in 100ml bottles, and Beach Club Salts, available in 30ml bottles. Beach Club is known for its approachable fruit-based flavor collection, featuring blends such as Watermelon Wave, Strawberry Nectar, Orange Dream, Lemon Squeeze, and Kiwi Guava. These formulations combine familiar fruit flavors with tropical and refreshing flavor profiles. The brand's product philosophy centers on a relaxed summer-inspired identity, emphasizing uncomplicated flavor combinations and a distinctive beach-themed presentation. Its range of freebase and nicotine salt e-liquids provides different product formats within the same brand family. Beach Club is primarily an e-liquid brand rather than a manufacturer of disposable vaping devices or standalone vape hardware. It operates within the broader Propaganda E-Liquid product portfolio and maintains a distinct identity through its Beach Club and Beach Club Salts product lines.