Ploom is a premium heated tobacco brand developed by Japan Tobacco International (JTI), offering innovative tobacco heating devices designed to deliver authentic tobacco taste without combustion. The brand focuses on combining advanced heating technology, elegant design, and personalized user experiences. Ploom devices use HeatFlow™ technology to heat specially designed tobacco sticks instead of burning tobacco, providing a cleaner and more refined heated tobacco experience. With products such as Ploom X Advanced and Ploom AURA, the brand continues to expand its presence in global heated tobacco markets.